Client: The Slovak Friends Language School in owned and run by two amazing and dedicated women – Katka and Zuzana. As life long friends, they merged their passion for teaching into a school. However, covid hit soon after they opened shifting their entire business model to adapt to an online version. Now in the post-covid days, they were struggling to create a clear path forward. Fill of amazing ideas but struggling to determine the best way to market them and boost clientele.
I created this project together with the amazingly talented graphic designer Tatiana Miroshnik.
Opportunity: Our task was to create a flyer that would be used at business fairs in the area to attract new students and businesses willing to recommend the school to their foreign employees. As the school is at a point where they are rebranding themselves, they needed help creating brand colors, style, voice, slogan, and narrowing down the target audience.
Result: We created this flyer highlighting the deepest benefits the school has to offer: friendship and community. I wrote in a voice that was friendly and inviting while still professional. I also had to keep in mind that many students aren’t fluent English speakers so I tried to keep things short and simple to understand. We reviewed what the school offers and narrowed down the benefits to the top value ones. Lastly, Tatiana created a design that looked and felt friendly while keeping to the colors in their logo.
– Katka & Zuzana, Slovak Friends Language School